Content Culture & The story tellers

Everything that is captured and delivered must tell the story.
Clarity is key, so that the communication has value.
Audience & Stakeholders understood to create clear connection and direction.

Within any business, brand, concept, collective of people; there are so many stories to tell.

The big story; the brand.

The stories within; the connection.

The back story; building trust.

The future story; the legacy, the promise.

STORIES WITIN THE BIGGER PICTURE

WHOLE BUSINESS

REFLECTIVE PIECES

THE EMOTIVE NEEDS TO BE CONSIDERED AND CONSISTENT

Connection

STAYING TRUE TO THE SUBJECT

Tone

Whether it’s the angle, the edit or the phrasing of a question; tone should help portray the client story and feel aspirational… and always real. Consistency of tone is key across content. This can be achieved through subtle direction or more obvious guidelines.

connection & focus on key message

Capturing the right sound bites and quotes by asking the right questions and finding connected symbolism within imagery are key.

Keep it simple

Clear spoken or written words, with compositions that are not overwhelming; deliver messages quickly and clearly.
Clarity builds trust with the intended audience.
A message can often get lost between a brief and a creative. We love to capture beautiful images and words but always on the values of the brief.

#MAKEITCOUNT

“Nothing is given! That’s not sad, it’s real. If there’s an opportunity, you need to be ready to make it count”

Enjoy

“I don’t enjoy the idea of fitness, I enjoy One Element’s park sessions; then I get fit”

Breathe

“There’s a moment before you do something, when you can really enjoy what you’re about to do”

Community

“The sense of community is immediate and makes O2 Touch Rugby the first thing that I put in my diary every week.”

INVEST

“We invest for you, so that you can invest in the important things.

AGILE & TRUSTED

Taking time to understand and immerse in the brand brief.
Light weight production for agility and efficiency to create constant up to date content.
Experience and working relationship, building trust to allow for a smaller footprint on shoots.

CAPTURE

Stills photography. Wide scene setting for understanding, mid story tellers for the narative, tight emotive connectors & portraits to create trust and belief.
Moving imagery. Short tagged clips for social creation, short stories, reflective landscape loops / backgrounds, portraits.
Words. Interviews, voice overs, sound bites, quotes for written content. Well directed 1st person narrative through to creative narration.

Delivery

We plan our delivery before capturing, for timing and value creation.
Well organised and tagged content to allow for best user experience and output.
We can also source content, when capturing is not the right approach, curating to a brief.

We believe that story telling is positive, even the most complicated of subjects should be tackled with passion and understanding.